Re convincing 250 million;

46% of America thinks just like you and me. You're not gonna change, and neither am I.

Another 46% thinks absolute opposite you and me, and they're not gonna change no matter what we say or do.

All we've really gotta do is sell the middle 8% that's left and we win. Unfortunately, the other guys know that also, so we've got to be smarter than them.

Simple when you boil it all down. It's the execution that gets complicated.